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English for Doing Business in Asia - Writing HKUST

Enrollment is Closed

About This Course

The use of English for doing business in multinational settings is a fact of life for many business people. And, as Asian economies expand and become more involved in the global economy, having the ability to write clear and concise English is important when exchanging information. This course has two goals. The first is to introduce non-native speakers of English to methods for developing written English language and communication skills for doing business in Asia. The second is to examine the impact of cross-cultural interactions and globalization on English communications. By exploring and participating in a business simulation set in Asia, you will develop the principal skills for effective communication in English when conducting business in China and other Asian countries.

This course is part of a series developed by the same instructors. Enroll in EBA101 English for Doing Business in Asia – Speaking to continue developing your English language and communication skills.

What you'll learn

  • Plan, research and structure a piece of writing according to the needs of a specific reader and purpose
  • Write a series of coherent and cohesive paragraphs, in which topic sentences containing controlling ideas are expanded with details, examples and explanations
  • Identify the purpose of a written document to meet the audience’s needs
  • Organize a written document to suit the audience and purpose
  • Develop an understanding of cross-cultural issues, style, and genre for business communication purposes

Course Staff

Course Staff Image #1

Sean McMinn

Sean McMinn is a Senior Instructor in the Center for Language Education at the Hong Kong University of Science and Technology. He teaches undergraduate English courses in Business Communications, speaking, and writing. His professional interests include integrating technology into the language learning curriculum, social media and blended learning. Projects in the past have included embedding social networks, wikis, blogs, and podcasts into various language courses. He won a Teaching Innovation Award for his work with podcasts and education at HKUST in 2007 and has presented at international conferences on the subjects of social media and education, and second life and intercultural literacy.

Course Staff Image #2

Delian Gaskell

Delian Gaskell is an Instructor in the Center for Language Education at the Hong Kong University of Science and Technology. She teaches and coordinates undergraduate courses in Business Communications and writing. Her professional interests include blended learning, computer-aided language learning, the use of ‘flipped’ classrooms, corpus linguistics and discourse analysis.

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